Chapter 15: News Report: A Discussion of the Theory and Application of the Planning Portion of DEMON

by Abraham Charnes, David B. Learner, E.F. Snow, J.K. DeVoe, L. Pringle, Lawrence Light, William W. Cooper

Originally published 1974MCP edition 2011ISBN 9781613110584Format eBook (PDF)

Chapter 15 of Models of Buyer Behavior The collection of concepts examined was developed as part of the planning component in a model called DEMON. The goal of this model is to supply early warning on parts of a marketing system that merit attention. The model’s use as a guide in other areas of application is also explored.

Subjects

Consumer Behavior Market Research Marketing Strategy Marketing Theory