Chapter 14: A Critical Examination of “Adoption Process” Models of Consumer Behavior

Chapter 14 of Models of Buyer Behavior Thomas S. Robertson is the current Dean of the Wharton School of Business at the University of Pennsylvania. Prior to this position, he served as Dean of Emory University’s Goizueta Business School. He earned his B.A. in business from Wayne Univeristy and his M.A. and Ph.D. in marketing from Northwestern University. He is the author/co-author of a dozen books and over 100 scholarly articles. He is recognized nationwide as a leader of international and interdisciplinary education.