Chapter 13: Life Style and Psychographics: Definitions, Uses, and Problems

Chapter 13 of Life Style and Psychographics Wells has divided the section into three parts. The first handles the question of definitions, specifying the differences between life style and psychographic research. Secondly, he summarizes a variety of uses in which life style and psychographic research has been employed. The final section describes the difficulties, problems, and controversies that are still unresolved.