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Chapter 12: Food Shopping Behavior of Low-Income Households cover
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Marketing Classics Press

Chapter 12: Food Shopping Behavior of Low-Income Households

Originally published 1974MCP edition 2011ISBN 9781613110553Format eBook (PDF)

Chapter 12 of Models of Buyer Behavior Food Shopping Behavior of Low-Income Households is divided into two parts: a study of food shopping behavior and a study of prices paid. In both studies, socioeconomic status of the household is the explanatory variable. The final data is highly useful in determining the prices paid and shopping consumption of a range of household incomes.