Attitude Research in Transition

Attitude Research in Transition was edited by Russel I. Haley. This work is a collection of proceedings by the same name in 1971. The papers discuss the early 1970s perspective of both the changes that are taking place in attitude research and the ways in which attitude research can be used in a rapidly changing world. The papers are categorized into 5 sections comprising need for marketing management, attitude change management, role of qualitative research, product positioning through attitudinal research, and a review on marketing models of the 1970s.