Attitude Research Enters the 80s

Attitude Research Enters the 80’s was edited by Richard W. Olshavsky. This work is a collection of proceedings presented at the 1980 Attitude Research Conference. The papers present a historic review of trends, usage, and methods of attitude research in the 1980s. Categorized in three parts – part I focuses on new theories, new measures and new modes of data collection prevalent in the 1980s; part II decodes the relationship between attitude and behavior; and, part III explains how attitude research is applied to marketing and public policy.