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Marketing Classics Press

Attitude Research Bridges the Atlantic

Originally published 1975MCP edition 2012ISBN 9781613112403Format eBook (PDF)

Attitude Research Bridges the Atlantic was edited by Philip Levine. This work is a collection of proceedings held in Madrid, Spain during 1973. Spread out in five sections, these papers were presented by American and European attitude researchers. They discussed attitudes as they relate to the individual, the group, the society, the researcher, and the businessman. There was also a presentation on the Sociology of Attitude Research.