Attitude Research at Bay

Attitude Research at Bay was edited by Deborah Johnson and William D. Wells. This work is a collection of papers on attitude presented at the San Francisco Attitude Research Conference in 1974. Divided into five sections, the papers elaborate on psychological economics, multiple roles of attitudes, attitude research and public policy, attitudes and media, and attitudinal influence on purchasing behavior. At the end of each section, an expert comment on the papers presented is also available.