1988 Survey of Marketing Research: Organization, Functions, Budget, Compensation

The 1988 Survey of Marketing Research was edited by Thomas C. Kinnear and Ann R. Root. This work is the eighth report in the series, Marketing Research and Industry, co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical reviews on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility, a more detailed analysis of compensation levels of men and women working in marketing research, and titles of Marketing Heads are featured as questions.