1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization

The 1986 AMA Winter Educators’ Conference – Marketing Education: Knowledge Development, Dissemination, and Utilization was edited by Joseph Guiltinam and Dale Achabal. This work is a collection of proceedings presented at the 1986 AMA Winter Educators’ Conference. The papers revolve around five key tracks. Two tracks focus on marketing knowledge – its development, assessment, dissemination, and utilization. Another track addresses issues centered around the impact of computing and telecommunications technology in marketing education. The last two tracks are personal selling, sales management, and retail management.