1983 Survey of Marketing Research: Organization, Functions, Budget, Compensation

The 1983 Survey of Marketing Research was edited by Dik Warren Twedt. This work is the seventh report in the series, Marketing Research and Industry, which was co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical reviews on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel. Research in the area of corporate responsibility, and a more detailed analysis of compensation levels of men and women working in marketing research are featured as questions.