← Marketing Classics Press

1983 AMA Winter Educators’ Conference: Research Methods and Causal Modeling in Marketing cover

$35eBook · PDF · instant download

Marketing Classics Press

1983 AMA Winter Educators’ Conference: Research Methods and Causal Modeling in Marketing

by Kent B. Monroe, William R. Darden, William R. Dillon

Originally published 1983MCP edition 2012ISBN 9781613112823Format eBook (PDF)

A classic work of marketing, preserved by Marketing Classics Press.

Subjects

B2B Marketing Channels / Retailing Market Research Marketing Strategy