1963 Survey of Marketing Research: Organization, Functions, Budget, Compensation

A Survey of Marketing Research was edited by Dik Warren Twedt and originally published in November 1963. This work is the third report in the series Marketing Research and Industry, which was co-sponsored by the American Marketing Association and the National Association of Manufacturers. The report contains periodical review on departmental organization, functions served by marketing research departments, departmental budgets, and compensation levels of staff personnel.