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Marketing Classics Press
A publishing initiative established to serve the field of marketing by preserving its foundational books and monographs in electronic format — landmark works identified by the discipline's founding authors, made accessible again to future generations of scholars.
230 classic titles · eBook (PDF) editions · Jagdish N. Sheth, Editor-in-Chief
The Catalog
Every title is a digital edition (PDF), delivered instantly after checkout. Filter by author, subject, or price.
Subjects
Editorial Board
The Press was launched with the guidance of leading scholars, who — together with key associations — identified the field's most important works for preservation.
About the Press
Marketing Classics Press was established to serve the field of marketing by preserving the seminal work of the discipline and ensuring it is accessible to future generations of scholars. Founding authors and key associations identified the key works, which are made available in electronic editions.
Editorial direction is led by Dr. Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing at the Goizueta Business School, Emory University, who serves as Editor-in-Chief and oversees the Press's editorial content.
Contact
For library subscriptions, permissions, orders, or any other questions, please email the Marketing Classics Press team.
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