← All publications
JS
Professor Jagdish N. Sheth
Scholar · Author · Educator · professorsheth.org
Relationship Marketing
1998
Supplier Relationships: A Strategic Initiative
⎙ Print / Save as PDF
⤓ Original PDF
Share
In an increasing competitive marketplace, firms are seeking new methods of enhancing competitive advantage. Today, purchasing is becoming a strategic function and a key factor in competitive pricing.
From the archive of Professor Jagdish N. Sheth · professorsheth.org · © 2026 Jagdish N. Sheth