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Professor Jagdish N. Sheth
Scholar · Author · Educator · professorsheth.org
Consumer Behavior
1968
Cognitive Dissonance and Consumer Behavior
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Difficulties and adjustments, inevitable when market conditions change from sellers' market to buyers' market, are being experienced by more industries in India.
From the archive of Professor Jagdish N. Sheth · professorsheth.org · © 2026 Jagdish N. Sheth