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Professor Jagdish N. Sheth
Scholar · Author · Educator · professorsheth.org
Consumer Behavior
1984
Are Cross-National Differences in Consumption Patterns Diminishing
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The notion that industrialization and technological change have ramifications for all aspects of social life is not a new one - it can be traced back to philosophers of the 18th and 19th centuries.
From the archive of Professor Jagdish N. Sheth · professorsheth.org · © 2026 Jagdish N. Sheth