Charles H. Kellstadt Professor of Business · Emory University
Professor Jagdish N. Sheth is a globally recognized scholar in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis — author of over 30 books and more than 500 research papers across six decades.
The Scholar
Across appointments at USC, the University of Illinois, Columbia, MIT, and Emory, Professor Sheth has redefined how scholars and practitioners think about markets — from the foundational Theory of Buyer Behavior to the Rule of Three and beyond.
A recipient of the 2020 Padma Bhushan — one of India's highest civilian honors — and all four of the American Marketing Association's top awards, his work continues to guide organizations, policymakers, and a new generation of scholars worldwide.
Read his story
Author
More than thirty influential books spanning consumer behavior, marketing strategy, globalization, and business history.
Research
A glimpse into an archive of more than 500 papers — fully searchable and filterable by topic and era.
Philanthropist
Through the Madhuri and Jagdish Sheth Foundation, the Sheth Education Foundation, and the Sheth Family Foundation, Professor Sheth and his family have supported more than 50 community, academic, and healthcare organizations in Atlanta and around the world.
"It is more enjoyable to give back while alive than after you are dead."
A Life in Pictures
From the lecture hall to the world stage — with family, fellow scholars, and global leaders.
"Professor Jagdish Sheth is a scholar, change agent, advisor, and entrepreneur — in other words, a Renaissance Man."
Philip Kotler